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90-minute live virtual session

Powering digital CX through content orchestration

How modern teams design scalable, journey-aware experiences

February 11th, 2026, 9 am PST |
Noon EST | 6 pm CET
Register now

As digital customer journeys grow more complex and increasingly powered by AI, many teams are hitting the same wall: while CX strategy has evolved, execution hasn’t. Content is fragmented, insights are siloed, and orchestration remains largely theoretical.

In this live virtual session hosted by Samantha Murray, we’ll explore why content has become the missing system in digital customer experience — and what it takes to move from static delivery to orchestration at scale.

You’ll hear from Parta.io’s co-founder Andrew Matsiavin, get a preview of new platform capabilities, and learn how enterprise teams (Okta, Zapier, Notion) are building scalable content systems to support orchestration and AI-driven experiences.

This session is for teams ready to move beyond content as an output and treat it as the operating system behind modern digital CX.

Speakers:
Sharon Castillo
Sr. Director, Content Strategy and Enablement, Okta
Eric Mistry
Customer Success Manager, Zapier
Andrew Matsiavin
Co-founder, Parta.io
Samantha Murray
Founder & CEO, AlignedCX
Adam Avramescu
Co-Founder & Co-Host, CELab
Sharon Castillo
Sr. Director, Content Strategy and Enablement, Okta
Eric Mistry
Customer Success Manager, Zapier
Andrew Matsiavin
Co-founder, Parta.io
Samantha Murray
Founder & CEO, AlignedCX
Adam Avramescu
Co-Founder & Co-Host, CELab
Sharon Castillo
Sr. Director, Content Strategy and Enablement, Okta
Eric Mistry
Customer Success Manager, Zapier
Andrew Matsiavin
Co-founder, Parta.io
Samantha Murray
Founder & CEO, AlignedCX
Adam Avramescu
Co-Founder & Co-Host, CELab

What you’ll walk away with:

A practical view of what content must do to enable customer experience orchestration
Insight into how leading teams are rethinking content, journeys, and delivery models
A framework to assess your organization’s digital CX maturity
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Who this event is for

This event is ideal for leaders and teams responsible for designing, delivering, or scaling digital customer experiences, including:
Customer Education & Enablement leaders
Customer Experience (CX) leaders and practitioners
Customer Success Operations & Strategy
Learning designers and content architects create modular, reusable content for seamless customer journeys

Agenda overview

Opening Remarks
What’s breaking in digital customer experience and why content has become the limiting factor
Founder Perspective & Platform Overview
Why Parta.io is evolving its vision and doubling down on content orchestration. From content management to orchestration — a look at Parta.io’s new product capabilities
Panel Discussion
How enterprise teams are designing content systems for scale, reuse, and orchestration across complex customer journeys
Closing Perspective
What it takes to move toward orchestrated digital CX
Register