Back to all articles How ChurnZero reimagined Customer Education content with Parta Churnzero reclaimed their creative freedom, cut revision time in half, and built more engaging experiences for their learners – without sacrificing process, branding, or testing rigor. +25 pp Completion rate -50% Content Revision time Industry Customer Success Software Development Country United States Company type Enterprise Back to all articles Share “With other tools, you have to sacrifice content to make it work with the template — versus having a tool that works around your content instead of against it.” Peter Adams Join the ChurnZero Customer Enablement team for a behind-the-scenes tour of how they build and scale interactive customer training without sacrificing ideas to fit rigid tools. You’ll learn how they flipped the script with Parta.io: Now the tool works for the content, not the other way around. Better learning experience: Gallery Opening You’ll explore 5 of ChurnZero’s favorite interactive blocks – created with Parta’s no-code editor. Exhibit #1 Lesson Navigator There are two main components to navigate when viewing your custom dashboards: The Report Dashboard and Step tracking. Follow along to learn more about both. Challenge: Long-form lessons feel like endless scrolling, making it difficult to stay focused. Students can become discouraged and exit the course before finding what they’re looking for. Goal: Make learning easier and more accessible, with an intuitive experience. ‘Simplify’ long-form lessons with an interactive table of contents to expedite info search. How it was built with Parta: Exhibit #2 Easter egg hotspots Your customers are your most valuable asset. CX Charters are how we protect, grow, and support them – strategically and proactively. Select icons below for charter-related reflection questions. Challenge: Dense, static content can overwhelm the learner. Without a reason to engaged, students lose interest quickly. Goal: Engineer learner ‘discovery moments’ with interactive touchpoints. Encourage exploration and boost engagement through mini learning rewards/bonuses. How it was built with Parta: Exhibit #3 Accordion nested tabs ChurnZero’s CX Charters define and operationalize the strategic pillars that guide your team’s mission to maintain and grow revenue — clarifying where you’re focused, what success looks like, and how to measure progress along the way. Each Charter represents a core component of the customer journey — onboarding, adoption, renewals, and more — and aligns your day-to-day efforts with big-picture initiatives. Tab through charter explanations below, and learn what key metrics to uncover, and corresponding ChurnZero configurations to support charter goals: Purpose: Show how each CX charter translates into real behaviors, metrics, and “Next Steps” attendees can apply in their next Business Review. Provide a scannable and deeply contextual e-learning experience so learners can get the big picture at a glance, then drill in. Goal: Minimize cognitive load by chunking content into logical sections, hiding details until they’re needed. Self-directed exploration allows decision-makers/students to breeze through all charters in 10-15min. How it was build with Parta: Exhibit #4 Branching scenario Your customers’ success starts with the right approach. Answer a few questions to discover whether a personalized strategy or a repeatable process will help you achieve your goals. To start, consider: Challenge: When different tools have similar but distinct functionality, it could be easy to mix up. Choosing the wrong tools for the job leads to frustration or unnecessary ‘workarounds.’ Goal: Use a fun, scenario-based quiz to spotlight key differences between features. Help learners choose the right tools with confidence. How it was built with Parta: Exhibit #5 Practical assessment Purpose: Standard multiple-choice tests don’t reflect real product usage. Learners aren’t truly tested on how well they can navigate or use ChurnZero. Goal: Include hands-on skill checks in certification paths. Let learners show what they can actually do, not just what they can memorize. How it was built with Parta: Improved productivity Studio Tour: Tools and techniques You’ll learn how ChurnZero uses Parta’s administrative features to streamline collaboration and control quality. 1. Theme control & branding Site-wide enhancements in seconds 2. Custom collections Template organization and asset management 3. Task management & commenting True project collaboration within the tool 4. Resource library Centralized brand assets for consistency Early Impacts “We migrated from Articulate Rise to Parta. The information stayed the same, but aesthetically, visually, interactively — we improved a lot. And a 25% increase in completions is just fantastic.” Peter Adams 1. Engagement +25 pp The results speak for themselves. In just 4 months on Parta, ChurnZero’s onboarding completion rate jumped to 91%. Completion rate Before vs After Parta New User Onboarding 2. Revision time -50 % Content review at ChurnZero is now 2x faster thanks to Parta. “Spend a bit more time upfront to learn Parta. It requires a little work, but the rewards come quickly.” Anna West Thanks for spending the time with us. As a gift, we’re sharing useful resources with you: ChurnZero’s Webinar recording ChurnZero’s 5 favorite interactive templates on Parta We can’t wait to see what you’ll build next! Share
